JOHANNESBURG, South Africa, 10 January 2019,-African Media Agency (AMA)/- Calling all startups, scale-ups, entrepreneurs and innovators! The first edition of Paint the Future – the AkzoNobel startup challenge is now open and ready to discover new and revolutionary solutions that will accelerate innovation in the world of paints and coatings.
The challenge connects bright minds and promising solutions from across the globe with AkzoNobel’s expertise, global scale and resources. Innovators, challenge teams, institutions and industry experts will work together to enhance the submitted ideas, forming a truly collaborative ecosystem.
Spearheaded by the company’s Chief Technology Officer Klaas Kruithof, Paint the Future offers winners the opportunity to accelerate commercialization of their solution.
“We can’t wait to see what exciting developments this collaborative experience brings to the paints and coatings industry,” says AkzoNobel CEO, Thierry Vanlancker. “We’re driven to create value for our customers, passionate about what we do and always looking ahead. Now, we’re looking to go even further, painting the future together with the world’s coolest innovators.”
Adds Kruithof: “Paints and coatings is a dynamic, technology-driven industry. We know the future lies in working with others and being open to cross-industry solutions. Exploring the new technology frontier, we will be able to introduce new features, improved products and more ways to delight our customers – and accelerate some truly exciting innovations.”